We, at thetime, are looking for companies which will grow to
become:
- Long-lasting - based on real technology, real
business model, enabling longevity of the business.
- Global - serving customers and markets around the
globe and not only focusing on local market.
- Israeli - we believe in the Israeli entrepreneur
and entrepreneurial spirit. We invest in Israeli companies.
Digital sales directly to the end users
The digital age and the web-based distribution of digital goods
enable shorter marketing cycles and sales cycles, much shorter than
ever before. Digital distribution is no longer just an alternative
for distribution channels. This is a must-have capability of a
successful company and the best way to reach direct sales to end
users.
A $500,000 to $2,000,000 investment required to become cash flow positive
We are looking for companies that are using the digital
distribution advantages in order to shorten their
time-to-profitability. We are looking for companies whose financial
needs are in the areas of $500k-$2M.
Ability & Visibility to become an independent company
An independent company bases its business model and growth
strategy on market analysis, on direct distribution to the market
and on strong intellectual property. We believe that a good company
has minimal dependency on a third party's business and business
models.
Availability and acceptance by distributions Channels
Did you speak with your potential customers? With potential
channels and partners? Are they ready for your product? Will they
use it? Buy it? Pay for it? Do they need it? Is it a nice-to-have
or a real must-have?
Strong entrepreneurs that have the capacity & ability to build an independent company
Great product, brilliant technology, smart business model and
efficient channels are not enough. The driving force of a great
company is a great team of entrepreneurs and managers. We invest in
great people.
Innovation and Longevity of product and offering
Innovative technologies lead to innovative product and unique
offering. The Israeli entrepreneurial spirit of creativity and
innovation has led many companies to clear differentiation and
major advantages over the competition. Innovation is a key factor
for market penetration, long product life cycle and commercial
success.